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How
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How to Create Emotionally
Compelling Ads
Good Advertising = More
Money!
Your ads must
arouse curiosity and greed, expose pain, plus offer a beautiful
solution to your
prospects' current
problems or situations.
Many times people stray
from these basic principles in online sales. Big
mistake - they work!
Don't tell the whole story in
your ad. The ad must be written to
get the prospect to the capture page, then the capture page must
make them curious enough to enter their name and email for more
information.
Next, the
tour, corporate site, and your follow up must cater to the solution they are seeking.
When you follow these guidelines, YOU WILL MAKE SALES.
For more ideas on ad headlines
and body, look over your product / service /opportunity website and take
notes. You'll be able to come up with several different types of
ads and subject titles that you can word in hundreds of ways.
Your ads should stress the main BENEFITS to your potential members/customers:
-
How would your
product/service/program ENHANCE their lifestyle?
-
What problems do they have now that your product/service/program would
solve?
-
What pain are they experiencing now that your product/service/program would
take away?
-
How are they suffering now and how could your product/service/program
end
that suffering?
-
What specific aspects about your program
hooked YOU?
Spend time taking all your notes and
ideas and putting them into the form of short headlines and ads.
Typically, subject titles should be 40 - 60 characters, and the ads themselves
will be from 3 - 5 lines at 40 - 60 characters each for classifieds, 10 - 20
lines or more for solo ads. You can go here to easily and quickly
count the number of characters in your ads to get them just right.
Follow These
Guidelines For Safelist Ad Posting Success
- When possible, send
your ad in HTML.
Enhanced, bolded, and
colored text is pleasing to the eye and
draws the reader *in*, especially when most
of the other emails they're seeing are
boring black and white plain text.
Create HTML Ads with this visual editor.
(currently works in Internet Explorer, but
NOT Mozilla Firefox)
- Brand each email ad with
your name and photo if you have one
online (get
one if you
don't - you can upload one to
http://gravatar.com).
People like to buy
from people they know (or recognize). Once
they start seeing your name and face all
over the place, they'll assume that you must
be successful and want to do business with
YOU instead of all the nameless and faceless
advertisers selling the same thing.
Remember to use this same
idea in blogs, forums, traffic exchanges, solo
ads, and your email signature files, too! The more you get yourself
out there, the more people will associate you
with internet marketing success, and the more
likely your prospect will be paying YOU rather
than someone else.
- Track your ads!
You'll
want to know which headlines and ads work with
which safelists and get the best click through
rate.
http://bit.ly is a service that will change
your long links into short URLs that also get
tracked - it's free!
- 2 schools of thought... Both work, but one
may work better for you personally.
a. Rotate your ads
and subject titles to each safelist you
advertise to every day.
Avoid using the same ad and
title for each safelist, even if the product is
the same. You want each of your
ads opened (for an extra opportunity to make
a sale plus for branding purposes), and you
don't want people thinking, "Oh, I saw that
one already on my other list, so I'll skip
it."
b. Repetition (like
radio and television commercials)
Post the same ad with the same subject title to all safelists for several days. Then switch it up. This will give you a
good broad spectrum test of your ads and headlines so you can continue to tweak them for best results.
- Instead of trying to get
your prospect to purchase something right away,
have your credit link land them on a short lead
capture page that offers a valuable product or
information in exchange for their name and email
address. That way, you can build a
relationship with them over time and sell to
them over and over again.
If your program doesn't offer short lead
capture pages, visit the
New Plan Network for a large suite of
(cheap) marketing tools, including autoresponders and a system to create your
own lead capture pages to go with it.
- Post ads as often as
you can as regularly as you can.
Persistence and
Consistency are the MOST IMPORTANT keys to your
success!
-
No matter what you are promoting, once you
start pulling in some sales, REINVEST at
least 30% to 50% of your profits into some sort
of PAID ADVERTISING.
Safelists
offer a wide range of extra advertising --
-in
and on their website itself,
-on the header and footer of the
messages sent through it,
-as solo email advertising,
-plus membership upgrades to
reach more prospects faster.
Investigate
your favorite safelists for their particular
specials!
When you reinvest a
portion of your profits into paid advertising
regularly, your results (and PROFITS!) will
increase exponentially!
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